About us
A Small Web Design Studio Obsessed with Clear, Conversion-Focused Websites
Training Tips is a UK-based studio that designs clean, professional WordPress websites for coaches, consultants, training providers and service businesses. We combine simple, focused design with clear messaging, so more of your visitors turn into real enquiries, bookings and sales.
On our call we’ll look at what’s working, what’s not, and the quickest way your website can start supporting how you actually sell your services.
Websites that feel simple on the surface, but are strategic underneath
Most of your best-fit clients aren’t looking for something flashy or clever. They’re looking for clarity, confidence and an easy way to take the next step. That’s what we design for.
Behind the scenes, we’re thinking about positioning, messaging hierarchy and conversion paths – but on the front end your visitors see a clean, straightforward site that makes working with you feel like the obvious choice.
- • We start with your offers, audience and sales process – not with a template.
- • We strip away jargon so your pages read like helpful guidance, not marketing fluff.
- • We design with enquiry forms, booking links and key calls to action in mind from day one.
For businesses that sell expertise, not products
Training Tips is built around one type of client: service-based, expert-led businesses where every enquiry matters and every conversation counts.
If you run a coaching practice, consultancy, training company or specialist service business, you don’t need an e-commerce store or a flashy brochure site. You need a focused, credible presence online that makes it easy for the right people to understand what you do – and raise their hand.
A few principles that shape every project
These aren’t just nice-sounding values – they’re the filters we use when we make design and content decisions for your site.
Clarity beats cleverness
If a visitor can’t understand what you do and who you help in a few seconds, the design has failed – no matter how good it looks. We always prioritise clarity over cleverness.
Less, but better
We’d rather help you launch a focused, effective 5–7 page site than a sprawling website that nobody has time to maintain. Fewer, better pages usually convert more visitors anyway.
Make it easy to say “yes”
Your website should reduce friction, not add it. Clear options, simple copy, and obvious next steps make it easier for the right people to enquire or book a call.
Built to be edited
Your website shouldn’t freeze the moment it goes live. Using WordPress and Elementor means you can update copy, images and sections without needing a developer for every small change.
Plain-English communication
No jargon, no disappearing behind technical language. We keep you in the loop with straightforward updates and a clear project plan from day one.
Aligned with your sales process
Your website should support the way you actually win work – whether that’s enquiries, booked calls, proposals or referral traffic – not fight against it.
A straightforward, collaborative way of working with you
The process is simple on purpose. You’ll always know what we’re doing, what we need from you and what’s coming next.
Understand your business
We start with a conversation about your offers, your ideal clients and how you currently win work. This shapes the site structure and content priorities.
Design around your message
We turn your content into clean, conversion-focused page designs in Figma or directly in Elementor, with clear calls to action and simple navigation.
Build, refine and support
Once you’re happy with the direction, we build on WordPress with Elementor, test, refine and launch – then support you so you feel confident using your new site.
Think Training Tips might be a fit for your business?
If you’d like a website that feels clear, confident and aligned with how you sell, the easiest way to explore working together is a short, no-pressure call.
